Why Adopt Mobile Technology?
Mobile Technology is increasingly becoming the dominant means for interacting with people, places, and even the Internet. Even though RIM continues to be a market leader within enterprises, platforms like Android & iPhone are quickly gaining the lead and will become the dominate platforms worldwide by 2014 (gartner.com). With texting becoming the dominate means of interaction with mobile devices, web content and downloading applications are becoming increasingly popular and extending out the reach a company can have internally and externally, if leveraged correctly. Whether internally, in a B2B/B2E approach, or externally in a B2C approach, having competencies around mobile application development is becoming increasingly important, and prompting enterprises to consider mobile strategies–even if that strategy is not to do anything.
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