This global specialty retailer saw an opportunity to
jumpstart sales and strengthen its brand by reviving a major
charitable initiative. While at first requiring only project and
program management expertise, which Slalom Consulting provided, the
program has become the company's largest and most complex marketing
initiative, and one of its most successful. This growth has
mirrored that of Slalom's responsibilities, which have expanded
into leading the program's vision and strategic
direction.
Since the first project management engagement, Slalom's duties
have expanded to vendor selection, process improvement, marketing
strategy, social media, and overall program management. Key
elements of our most recent engagements include:
- Supervising a multi-team coalition to connect website, phone
line, and email, social media, and print campaigns with over
100,000 employees, reaching over 12 million customers in two
countries
- Defining requirements to improve website usability
- Partnering with marketing and operations executives to develop
the program's scope and strategic direction to serve the financial
needs of all of the client's major brands
- Co-creating the concept and leading development of the
program's Facebook charity contest
Slalom has been continuously involved with critical elements of
this marketing program since its inception in 2008. Since Slalom's
involvement, the program has set company sales records and donated
over $14 million to not-for-profit organizations. Other success
milestones include:
- As part of its social media campaign, Slalom grew a community
of Facebook fans from zero to 10,000
- A Facebook charity contest resulted in a donation of $10,000 to
the winner's not-for-profit of choice
- Improved website usability led to a 100% increase in program
registrations
