At a glance

Feeding America and Slalom are partnering on a multiyear effort that will transform how Feeding America uses data and technology in its national office and across the network of member food banks. New ways of working and modernized tools from partners like Salesforce, Google, Microsoft, and Tableau will enable closer connections, mindful growth, and more support for people in need.

What we did

  • IT strategy, roadmapping, and execution
  • Digital transformation strategy
  • Data warehouse with Google Cloud and Informatica
  • Data governance
  • Salesforce CRM implementation
  • Expanded MealConnect platform
  • Custom application builds
  • Tableau dashboards
  • Microsoft PowerApps
  • Single sign-on with Microsoft Azure
  • Change management
Preview of the Feeding America Customer Story video

Transforming the fight against hunger

In the US, 1 in 6 children are facing hunger 


Sit with that figure for a moment. One in six children and approximately 38 million adults and children in total. That’s the magnitude of what Feeding America fights every single day. 

Food bank CEOs like Mike Miller of River Bend Food Bank, Iowa, and Eric Cooper of San Antonio Food Bank, Texas, can paint a vivid picture of the human cost. “Imagine you’re a child sitting in school right now, who doesn’t know where dinner is coming from,” says Miller. “That kid doesn’t care about conjugating a verb or solving for X. They care about when they’re going to eat next. They have just as much capability as anybody else but such a lower chance of succeeding. And there is enough food. We’re just throwing it away.”
 

A vision of an America where nobody goes hungry

“Hunger’s not about a lack of food,” agrees Blake Thompson, Feeding America’s chief supply chain officer. He notes the US sends more than 70 billion pounds of food to landfills every year. Feeding America already rescues 4 billion pounds of groceries a year and is continually working on new ways to get more of that food to the people who need it most.

One of Feeding America’s goals is to ensure that by 2025 there’s enough food for every single person currently receiving support. But the mission doesn’t stop there. Feeding America is working to end hunger altogether. Its teams take a holistic focus that aims to remove the stigma of hunger and elevate neighbors (people who use its services) out of food insecurity altogether. Talk to the people at the Feeding America National Office (FANO) and the food banks, or to any of the millions of people who volunteer every year, and their passion for the work shines through. 
 

Happy young child at home Happy young child at home

What does our work mean? Food is everything. It’s culture. It’s family. It’s life. It’s love. It’s nutrition. It’s medicine.

While most of the 200 member food banks and 60,000 agencies in the Feeding America network have their own strategies, leaders, and IT groups, they’re supported by FANO and backed by larger state associations and cooperatives at a regional level. Their work is powered by a large, complex supply chain that serves millions of people every year and makes up 80% of charitable food distribution in the US. 

The sources and flow of food through the Feeding America network

Feeding America’s supply chain: the food and support neighbors receive come from many different sources.

How technology transformation can help

With the leadership of Feeding America’s first-ever CIO Maryann Byrdak and the support of Slalom, Feeding America is undertaking a multiyear transformation that will position data and technology as a true strategic partner in the fight against hunger and food insecurity. At FANO and across the network, Feeding America will be able to leverage its size in new ways, increase collaboration between food banks, improve data sharing, optimize food collection and distribution, learn more about the nature of hunger, and deliver even better services to neighbors. 

For Byrdak’s teams, this effort represents major investments and the ability to say yes more often to member food banks. Byrdak says it’s about “opening the door. We’re serious about revamping our portfolio. We’re serious about building the right solutions that provide the most value, and we’re building a team to sustain them.”

“If you want to solve hunger, the goal is to do it at a size and scale that can only be achieved and enhanced through technology,” says Alex Zinicola, a delivery leadership director at Slalom Chicago who heads up the Slalom project team. “The mission of technology is the mission of the business. Those two are the same.” 
 

A people-centered approach

The Feeding America and Slalom teams embarked on a listening and discovery exercise to understand FANO’s current portfolio, systems, and processes. Then they talked to 30+ food banks to understand what tools they were using and what type of help they would most value.

The discovery identified 160 opportunities. We helped Feeding America group them into 14 program-level ideas, and then a steering committee of food bank leaders (the Feeding America Connect Council) voted to prioritize the right opportunities and create a multiyear roadmap featuring tools that are complementary and easy to adopt, and deliver high value at the food bank level.
 

This is the first time this network will have technology-based visibility to needs and supplies in an aggregate way, at a higher level than the last 40 years. It’s a breakthrough.

Building a new foundation

Executing the roadmap will create a modern culture of data, connecting Feeding America’s member food banks and agencies as a true digital network with platforms and tools from a range of partners including Salesforce, Google, Microsoft, and Tableau. In the first two years of this work, the Feeding America and Slalom teams have already laid a foundation that automates manual processes, breaks down silos, and prepares the way for future innovation:

  • MealConnect food donation and sourcing platform
    By connecting retailers with food banks to support local food rescue, Feeding America’s MealConnect platform has already recovered more than two billion pounds of food since 2014—a number that’s set to grow. We used Microsoft Azure Cloud, Azure Identity Services, and Azure DevOps to expand MealConnect. The new national produce marketplace and matching system, mobile-friendly functionality, and UX with human-centered design features allow food banks to better leverage the size and scale of the network, source and share produce, and coordinate on transportation and logistics. This makes it easier for them to match supply with need and means more truckloads of food, improved nutrition for neighbors, and time and money saved.
  • Enterprise data warehouse
    Built on Google Cloud with Informatica Intelligent Cloud Services for data integration and Tableau for data outputs, the warehouse brings together historically disparate sources and processes in one place. With centralized access to clean, on-time data, FANO will have access to richer insights, more capacity to answer analytical questions and respond to data requests, and the ability to package data in a user-friendly way for members. Supported by our consultants’ advice on data governance and architecture, the warehouse is a future-focused, sustainable solution that can scale with the organization.

  • Data sharing and operational dashboards
    FANO is encouraging member food banks to connect their ERP platforms to the new data warehouse. This will enable food banks to automate old, manual reporting processes and save countless hours for their analysts, while FANO gleans timely insights about how food is moving through the network and the ability to track trends and capture granular  information about the kinds of foods being distributed. 
     As a program incentive, a Tableau Online dashboard is being offered to participating food banks at no cost. Now food bank leaders can see with a glance where their food is being sourced and where (and to whom) it’s being distributed.

  • CRM implementation
    No more siloed spreadsheets or disconnected conversations! The new CRM built on Salesforce Sales and Service Cloud with Notes and Chatter is a hub for collaboration. A Tableau integration means information from the data warehouse—like statistics on the impact of food banks and donations in a specific location—is available at the click of a mouse. The CRM offers a 360-degree view of how FANO’s teams are engaging with member food banks and helps them share information across the network. Support for programs for seniors and kids, advice on managing federal programs, and advocacy work can all be coordinated using the CRM. And if one food bank has enjoyed success with a program or initiative of their own, it’s easy for FANO teams to pass those insights and ideas to other members. 

  • Single sign-on
    Maintaining multiple sets of user IDs can be cumbersome for both users and admins. We helped FANO implement single sign-on using Azure Active Directory with Azure B2B and B2C. Now food bank workers, partners, philanthropic donors, and food donors can be onboarded to any Feeding America application easily. 

The combined power of these solutions, particularly when it comes to data and CRM, will facilitate FANO’s role as a knowledge broker for the food banks and help drive new insights and partnerships at local and national levels. “This is the first time this network will have technology-based visibility to needs and supplies in an aggregate way, at a higher level than the last 40 years,” says Thompson. “It’s a breakthrough.” 

Just getting started

With the foundation in place, the future is bright, and Slalom is continuing to partner closely with Feeding America on new projects.  

Work ahead includes a new intake solution for neighbors that offers a customer-centric experience and collects the kind of broad insights that will help paint a fuller picture of hunger and food insecurity on a national scale and possibly predict demand. 

For food bank leaders like Miller and Cooper, the results of the work so far and the innovations ahead are exciting. Says Miller, “What if we get visibility to all supply, all inventory, and all demand nationwide? We could be making such better decisions. And what really excites me is the client intake work. Both Eric and I can spout off from memory the volume of pounds of food that have left our buildings every year. We can tell you the number of visits there were to pantries, but we don’t know the number of people who visited and we don’t know how long they were in need.”

Cooper agrees: “I imagine a day when we’re really connecting people. For example, a coffee chain that might have 10 to 11 pounds of surplus every day at a store level. Why couldn’t the store give it to a senior citizen who lives across the street? In the future, we’re going to have an opportunity to introduce them directly to the corner store or to a grocery store and get out of the middle.” 
 

Box of food for the community
Senior woman sitting by a window

Transforming futures, changing lives

Transformation work is traditionally measured by efficiencies. Feeding America’s success can and will be gauged by hours saved and food pounds donated, rescued, and shared. More uniquely, it will also be measured by the connections it drives across the network and everything those connections can help food banks do for neighbors. 

What could that mean for a child in the classroom or an adult who must choose between putting food on the table and keeping the lights on? Not only improved access to nourishing food—but to human dignity.

Ready to build a better future?

Q&A with Maryann Byrdak

Learn more about Byrdak’s future plans for Feeding America and what you can do to help neighbors facing hunger.
Read now
Feeding America's CIO Maryann Byrdak