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Bridging physical and digital experiences in retail

Every retailer wants to charm customers with easy, convenient, and personalized experiences, but some fall into the trap of thinking those experiences only happen online. To deliver a seamless journey designed around how, when, and where customers really shop, retailers need to connect the dots between online and in-store interactions. That’s the sweet spot of personalization: offering the right tip at the right time, whether a customer is eyeing a pair of jeans online or trying them on in a dressing room.

We partnered with Microsoft and Thunderhead to create a proof-of-concept video that illustrates our vision of a more connected retail experience—one where brands learn from every customer interaction, and use those insights to deliver winning customer experiences across digital and physical spaces.

Bridging physical and digital experiences in retail