Seattle, Washington – December 1, 2022 – Slalom, the global business and technology consulting company, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.
AWS for Advertising & Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. The initiative helps customers deliver personalized ad experiences, optimize ad serving performance and cost, and innovate on audience segmentation and attribution. It simplifies the process for industry customers to select the right tools and partners helping accelerate their production launches and see faster time to value.
Slalom supports AWS for Advertising & Marketing as an AWS Premier Tier Services Partner Program member with a broad array of services that span strategy, technology and business transformation.
“The digital space is evolving and due to new considerations like evolving privacy regulations and third-party cookie deprecation – brands are searching for novel ways to interact with their customers,” explained Rio Longacre, Managing Director of Slalom’s Global Experience Team. “Slalom helps organizations use AWS for Advertising & Marketing and navigate a challenging environment, which better positions them for success.”
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management, privacy-enhanced data collaboration, advertising platforms, marketing measurement and ad intelligence, and personalized digital customer experiences. For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing identifies leading industry partners in each area.
Across the fast-changing world of advertising and marketing, organizations seek to future-proof their capabilities. “Many agencies come to Slalom for advice on how to be more efficiently manage a large portfolio of accounts, how to leverage the latest in advertising technology, and how to keep their marketing up-to-date with where the industry is going,” explained Longacre. “Slalom helps organizations build the capabilities needed to create connected personalized experiences across channels and devices, improve marketing effectiveness, and increase speed-to-market.”
One benefit of migrating or building advertising and marketing workloads on the most broadly adopted cloud offering is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Whether you are seeking third party data or tools for better managing first party data, there are both AWS and third-party solutions offered in the AWS Data Exchange, AWS Marketplace, along with the largest community of AWS Partner Network (APN) members, including Slalom.
By incorporating AWS for Advertising & Marketing into a comprehensive strategy, Slalom helps marketers leverage best-in-class capabilities, on-demand scalability, and ultimate flexibility, all while optimizing their spend. Slalom has delivered work in this area for quite some time, and some recent examples include:
- Meredith Corporation procured Slalom to help launch its Meredith Data Studio, a suite of advertising solutions that leverage Meredith’s vast, proprietary, first-party data on over 95% of US women. Meredith’s unparalleled data set combined with Slalom’s advanced analytics expertise gives advertisers a deep and timely understanding of women’s habits, preferences, and motivations.
- LoyaltyOne partnered with Slalom Build to modernize their premier loyalty points platform and move it to the cloud. As a result, customers now enjoy lightning speed opportunities to cash in their rewards.
- Ferring Pharmaceuticals worked with Slalom to launch a digital experience built on AWS that allows patients to schedule telehealth visits with fertility clinics near their homes. Slalom also supported Ferring with the execution of a robust media campaign that drove thousands of patients to their new digital patient experience.
Slalom’s support of the AWS for Advertising & Marketing initiative helps customers navigate their advertising and marketing transformations. Slalom joined the AWS Partner Network (APN) in 2010 and today offers a full spectrum of services that includes cloud migration, cloud modernization, and digital product development. In 2021, Slalom was named the first AWS National System Integrator Partner of the Year in North America, recognizing Slalom’s knowledge of AWS products and services, and the crucial role Slalom plays helping enterprises across North America accelerate their journey to the cloud. Also in 2021, Slalom achieved AWS Digital Customer Experience Consulting Competency status, a designation reserved for qualified consulting AWS Partners.
Customers can learn more about Slalom’s offerings on AWS here.
Slalom is a purpose-led, global business and technology consulting company. From strategy to implementation, our approach is fiercely human. In six countries and 43 markets, we deeply understand our customers—and their customers—to deliver practical, end-to-end solutions that drive meaningful impact. Backed by close partnerships with over 400 leading technology providers, our 13,500+ strong team helps people and organizations dream bigger, move faster, and build better tomorrows for all. We’re honored to be consistently recognized as a great place to work, including being one of Fortune’s 100 Best Companies to Work For seven years running. Learn more at slalom.com.