People profile - Rio Longacre

Slalom Consulting's Rio Longacre

Rio Longacre

Practice Area Lead

  • Favorite Quote
    “The best way to find out if you can trust somebody is to trust them.”
  • What attracted you to Slalom?
    It ultimately boils down to doing interesting work with great people. I love the easy-going and innovative corporate culture. In many ways Slalom has a start-up atmosphere – very different from your typical consulting workplace.
  • Experience
    I’m a Customer Experience Consultant with 15 years of professional experience. I was previously at Capgemini Consulting. I’ve sold and led delivery of a variety of Customer Experience strategy & transformation projects to clients across various industries, including pharmaceuticals, consumer products, tech, health & beauty and automotive.
  • Expertise
    My primary areas of expertise include CXM/CRM, Multichannel Marketing, Customer Journey Mapping, Campaign Management and Analytics. I’m considered a subject matter expert in customer experience management, digital business & database marketing. I like to write and I’m published frequently in industry journals.
  • Education
    MA, International Relations at Schiller International University (Paris, France)
    BA, History at University of Massachusetts
  • Hobbies
    Besides spending time with my wife Chris and our daughter Abigail, my hobbies include long-distance running, traveling, blogging, drinking craft beer and getting my viewpoints on marketing strategy published.