Connecting with customers on their terms
In a world of social media, always-on consumers, and instant feedback, “joining the conversation” isn’t enough to maintain—let alone grow—your customer base. Engaging your customers means building and maintaining authentic and meaningful relationships.
We work side by side with your marketing organization to design and create complete, customer-centric strategies and solutions that draw from other Slalom service areas, like CRM, information management and analytics, and user experience.
These solutions help you connect new and existing data to gain a better understanding of your customer interactions and create micro-segmented campaigns based on personalization. They also enable you to unearth valuable insights for product and service development.