Messaging apps help you deliver a more personalized customer experience. Here’s how.
Jatinder Singh | September 9, 2016
Messaging apps account for 91 percent of the time U.S. users spend on mobile or desktops—and 75 percent of all smartphone users worldwide use messaging apps like Facebook Messenger, Whatsapp, WeChat, Live, and Viber.
There’s a big opportunity for companies to reach these consumers with application-to-person (A2P) messaging, which is when a SMS message is sent from an application to a mobile subscriber. If you’re part of the 76 percent of consumers that have received a one-time code from businesses like banks, retail, or healthcare agencies through a text, then you’ve experienced A2P messaging.