Whitepaper - Google AdWords

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Google AdWords and the Power of SQL Server Integration Services (SSIS)

Do you advertise on Google using the AdWords platform? Do you have a need to download metrics data generated by AdWords campaigns into your enterprise data environment? Importing reporting data from Google AdWords into a database involves some manual steps, and if you do this frequently, the cost in the form of people’s time and effort may be significant. I recently automated this procedure for a client; leveraging the flexibility of SQL Server Integration Services and earned gratitude and smiles from some financial business analysts in the process.



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