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Rising to the Omni-Channel challenge—and opportunities to engage today’s ultra-connected customers

Today’s ultra-connected customer base—defined by Forrester as customers who access the Internet multiple times a day from multiple devices and locations—is expected to grow at a staggering rate to include more than half of all adults online in the US by the end of 2013. This poses a tremendous opportunity for retailers that can engage with customers through an omni-channel approach and present them with a consistent experience, regardless of their channel selection.

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