Reinventing US Foods with customer insight and analytics
Understand your customer, and positive results will follow.
US Foods partnered with Slalom to transform the food service industry by taking a page from the retail industry. It wanted to “extend the relationship [with customers] beyond price and product” by gaining a 360-degree view and understanding of their customers. Through predictive analytics, marketing and sales collaboration, and integrated technology solutions, Slalom and US Foods were able to bring customers closer to the experience with satisfying results.
“We’re trying to transform the food industry in a very rapid fashion by leveraging what we’ve seen work in the retail industry.”
—Chuck Sample, US Foods’ Vice President, Insights & Analytics