Customer Story - Borderfree

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Reducing costs and improving experience

Reducing costs and
improving experience

Borderfree logo

When an ecommerce company wanted to make online shopping less expensive, we helped reduce costs and make it more convenient.

For US consumers, online shopping is a breeze. But, venture across international borders and costs skyrocket.

Enter, Borderfree. The ecommerce company set out to reduce the cost and increase the convenience of online shopping for its international customers. As a result, Borderfree broke into the B2C market in seven short months, just in time for the holiday shopping season.

transactions in 60 plus currencies
customers in 100 plus countries
1 global turnkey solution
Black and white wave pattern

Breaking down borders

Borderfree provides a platform that allows merchants to sell internationally. It was ready to expand beyond its formerly B2B-specific business model and directly reach the consumer. Borderfree’s goals:

  • Create a way for consumers outside the US to take advantage of online deals only available to a US audience
  • Solve its customers’ universal pain point: the high cost of international shipping
“Slalom was a fantastic partner throughout the entire process, from project scoping and architecture, through to solution implementation and post-launch support. We couldn’t have met our business objectives without them.”
Mary Ransom, SVP of Global Marketing & Consumer Products

From point A to point B

Before, when an overseas consumer wanted to buy an assortment of items from a US-based department store, each individual purchase would be packaged separately and subjected to high international shipping costs and tariffs. When making individual purchases at multiple retailers, the costs added up quickly.

We helped Borderfree architect and develop the business system required to launch a B2C parcel-forwarding business that allows customers to drastically reduce the cost of buying from US-based retailers. Now, customers have the ability to shop at any retailer with the option to consolidate shipping for purchases across retailers. The approach focused on speed to market; enterprise-level compliance; a nimble, scalable, and configurable platform; and low organizational burden.

Meet the technologies

The solution was architected and built using a combination of SaaS and PaaS platforms:

  • Core platform and data repository for customer and parcel management, order workflow, and customer care and self service

  • Heroku: Custom development platform supporting the customer portal

  • Zuora: Hosted checkout, and subscription billing and collections

  • Amazon S3: Image bucket used to support package processing and shipment

  • Various shipping APIs: Duty and tax calculation, import/export restrictions management, and shipping carrier rates and rules

We're proud to have earned the Amazon Partner Network DevOps Competency for our demonstrated experience helping clients leverage the AWS platform and DevOps best practices to build and ship great software.

The shopping passport

Borderfree is positioned to increase revenue by lowering shopping-cart abandonment rates, increasing consumer traffic to its affiliated online retailers, increasing volume at its warehouse/packaging facility, and lowering its customer care costs. Borderfree has successfully tapped into an entirely new market for online shopping.
“As Borderfree’s implementation partner, we worked closely with their leadership team from the ground up to define the business processes, as well as all the systems that would support the new B2C business.”
Ryan Powell, CRM Practice Director
Slalom Consulting

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