Customer Story - IWNY

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When Internet Week New York wanted an information hub for festival goers, we helped create a state of the art mobile experience.

It’s the largest Internet festival in the world, and it all happens in the Big Apple. Internet Week New York (IWNY) celebrates the thriving Internet community and explores how technology is revolutionizing businesses around the globe. And when 45,000+ of the world’s Internet professionals convene, they expect an app that meets their tech-savvy expectations.

“The Slalom team brought to life innovative ideas that are core to our business and to the success of the festival, and which create great experiences for our attendees and sponsors. They’ve put those ideas into practice in a way that proves they truly understand mobile as a strategic channel.”
- Angela Carola, General Manager

Mobile partnership

Our relationship with IWNY dates back to 2012. We built the festival’s official mobile app in 2012, and, thanks to rave reviews from event attendees and creators, got the gig again in 2013. Under the auspicious title of the event’s Official Mobile App Development Partner, we drew from our firsthand IWNY knowledge to help perfect the mobile experience.

Tomorrow’s trends, today

Think back to the last conference you attended. Whether it’s referencing a speaker bio on the fly or finding a session location in time to find a seat, you can probably relate to the need for a centralized, anywhere information hub. An intuitive mobile app can be the difference between an average event experience and an amazing one.

Highlight reel. With the IWNY app, festival-goers can:

  • Play favorites. Attendees can navigate the festival’s amazing line-up of sessions and speakers by flagging must-see sessions as favorites.

  • Leave your business cards at home. With the “un-business card,” easily share info by sucking a vCard directly into contacts using a customized QR code.

  • Get social … without leaving the app. The News section of the app aggregates all tweets with the #IWNY hashtag to connect festival-goers, presenters, and sponsors in real-time.

  • Multitask. Double booked during a session slot? Never fear, thanks to live-stream video coverage and archived panel footage.

“It’s exciting to bring a fresh and new idea like this to the festival. The app is easy to use from the start and 30 seconds after you download it, you’re ready to get in on the action.”
- Frank Traina, Strategic Solutions Practice Lead
Slalom Consulting

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