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man in suit and tie with a tablet in hand

Enabling meaningful conversations with customers

When one of the world's largest real estate firms wanted to differentiate itself from its competition, we helped its sales associates have more meaningful conversations with customers.

In a competitive industry laden with identical products, real estate companies need to differentiate themselves in the sales process. One answer: the use of digital technology. We helped our client shorten the sales cycle and differentiate itself with an iPad presentation app for brokers.

from paper to tablet

From paper to tablet

With 300+ offices worldwide and more than 35,000 employees, our client is one of the world’s largest real estate services firms. It wanted to move away from the cumbersome printed documents that its brokers traditionally relied on to present marketing materials to prospective clients. In search of an innovative tool to differentiate itself from the competition and aid its brokers in the sales process, the firm asked us to develop a digital presentation tool.

iOS plus sharepoint

iPad app for broker

Through user interviews and observation, our UX consultants sought to better understand current processes and pain points. Together with our custom development experts—both iOS and SharePoint 2013 developers—the team created a presentation app for use by brokers in sales discussions.

Highlights of the iPad app include:

  • Securely houses client-specific materials using Microsoft SharePoint

  • Allows brokers to customize and create client presentations, drawing from easy-to-use SharePoint galleries

  • Offers multiple presentation modes, including one presentation on multiple iPads in a guided access mode and enabling user interaction in guided mode

  • Allows brokers to meet tight deadlines without compromising quality or jeopardizing a potential sale

“Slalom’s UX experts worked with the client to understand its sales process, uncover pain points, and develop a recommended solution. Together with our SharePoint and iOS developers, they created a robust tool for sales discussions.”
Monique Callagy, program manager
Slalom Consulting

Shorter sales cycle, competitive advantage

The reception for the first production release of the Slalom-built tool has been overwhelmingly positive. The app is currently available to roughly 4,000 users in the Americas region, including the United States, Canada, and Latin and South America, and the company is planning for a global rollout of the tool.

shorter sales cycle
target audience 4000 brokers
users in united states, canada, latin america and south america