Enabling meaningful conversations with customers
When one of the world's largest real estate firms wanted to differentiate itself from its competition, we helped its sales associates have more meaningful conversations with customers.
In a competitive industry laden with identical products, real estate companies need to differentiate themselves in the sales process. One answer: the use of digital technology. We helped our client shorten the sales cycle and differentiate itself with an iPad presentation app for brokers.
From paper to tablet
With 300+ offices worldwide and more than 35,000 employees, our client is one of the world’s largest real estate services firms. It wanted to move away from the cumbersome printed documents that its brokers traditionally relied on to present marketing materials to prospective clients. In search of an innovative tool to differentiate itself from the competition and aid its brokers in the sales process, the firm asked us to develop a digital presentation tool.
iPad app for broker
Through user interviews and observation, our UX consultants sought to better understand current processes and pain points. Together with our custom development experts—both iOS and SharePoint 2013 developers—the team created a presentation app for use by brokers in sales discussions.
Highlights of the iPad app include:
Securely houses client-specific materials using Microsoft SharePoint
Allows brokers to customize and create client presentations, drawing from easy-to-use SharePoint galleries
Offers multiple presentation modes, including one presentation on multiple iPads in a guided access mode and enabling user interaction in guided mode
Allows brokers to meet tight deadlines without compromising quality or jeopardizing a potential sale
“Slalom’s UX experts worked with the client to understand its sales process, uncover pain points, and develop a recommended solution. Together with our SharePoint and iOS developers, they created a robust tool for sales discussions.”
Shorter sales cycle, competitive advantage
The reception for the first production release of the Slalom-built tool has been overwhelmingly positive. The app is currently available to roughly 4,000 users in the Americas region, including the United States, Canada, and Latin and South America, and the company is planning for a global rollout of the tool.
