Customer Story - UWKC - Loaned Execs

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Bringing together people to help those who need it most

When a nonprofit needed a hand meeting the needs of its constituents, we helped bring together the teams who could make it happen.

Our Philanthropy Fellow program typically pairs a Slalom consultant directly with a local non-profit. This time, it paired one of our consultants with a local business—Nordstrom—to help deepen its partnership with a local non-profit, the United Way of King County (UWKC). As a result, Nordstrom had its best fundraising year ever, and UWKC raised a staggering $113 million to fund its work in the greater Seattle community.

people in live united grey t-shirts volunteering
Ripped edge

Taking action in King County

United Way of King County provides vital human services to residents of the greater Seattle area. It supports a variety of social services designed to fight poverty and strengthen communities. UWKC focuses in particular on:

  • Meeting people’s basic needs

  • Ending homelessness in King County

  • Giving kids an equal chance

United Way’s Loaned Executive Program raises visibility and helps the non-profit meet its yearly fundraising goals. Each fall, when many corporations manage their workplace giving campaigns, UWKC asks local business leaders to spearhead charitable giving efforts at their companies. Corporate volunteers get an opportunity to make a difference for people in need, while networking with other top leaders in the business community.

Giving back, bigger

Year after year, Nordstrom is one of UWKC’s top corporate sponsors. Giving back to the communities it serves is a top priority for Nordstrom—and the retailer wanted to make 2012 its best giving year yet.

UWKC needed a Loaned Executive to design, evangelize, and coordinate corporate giving efforts across Nordstrom’s stores. Our Philanthropy Fellow, Lauren Hudspeth, jumped at the chance to fill the role in a three-month, pro-bono engagement.

Renewed giving campaign

As a seasoned supporter of UWKC, Nordstrom knew how to run a successful giving campaign, but its team was ready for some fresh ideas about how to get employees excited and engaged. That’s where we stepped in.

Our Philanthropy Fellow helped to create a giving campaign that ranged from speaking engagements to food and clothing drives to volunteer opportunities. Nordstrom’s contributions included:

  • Serving food to seniors at Pike Market Senior Center & Food Bank

  • Providing merchandising services to a local thrift store

  • Coordinating and delivering clothing, haircuts, social services, and housing resources to homeless individuals and families at the UWKC’s annual community resource exchange

  • Preparing and serving dinner at YouthCare’s Orion Center

  • Enlisting speakers from local not-for-profits for employee “rallies” at Nordstrom to encourage giving

Ripped edge

$113M to fight homelessness

Nordstrom had its best fundraising year ever—it even earned UWKC’s prestigious Spirit of Puget Sound Award. We’re proud to have played a part in that accomplishment. In total, UWKC raised nearly $113 million to end homelessness, meet people’s basic needs, and give every child a chance to succeed.

In the spring of 2013, we partnered with UWKC again, co-sponsoring its first annual charity softball game to raise money for homeless youth. UWKC hit it out of the park, raising another $1.2 million for homeless youth agencies.

united way king county raised 113 million dollars
nordstrom has its best fundraising year ever
nordstrom recognized as "spirit of puget sound" winner by united way king county
“Year in and year out, Nordstrom stands up and gives its all for this community. It’s a company celebrated for its high standards—and those standards include being good corporate citizens and good people. Nordstrom and its employees give back everywhere that they do business.”
Erica Wiley, Director of Workplace Giving
United Way of King County
compilation of photos of people volunteering

Slalom gives back

Would you take 80% of your pay for three months in order to help your community? Our consultants do. As part of our up-and-coming Philanthropy Fellow Program, seasoned consultants volunteer their expertise to benefit a local non-profit in a pro bono engagement.


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