Slalom Recognized in Salesforce 2025 Partner Innovation Awards
Seattle, October 14, 2025 – Slalom has received a Salesforce Partner Innovation Award in the technology industry category, due to its successful and collaborative partnership with Avetta, a global leader in supply chain risk management.
Slalom helped Avetta transform its business by implementing Agentforce as a next-generation chat deflection tool and Service Cloud Voice, so the company’s agents can better assist customers in real time. Avetta has more than 130,000 businesses in more than 120 countries using its platform, so the worldwide impact on these improvements is monumental. With these new tools, Avetta achieved a 25% decrease in service rep handle time, its containment rate more than doubled from 20% to 49%, and it secured a 38% improvement on chat deflection, increasing the company’s customer satisfaction and net promoter scores.
“From the very beginning, we were focused on reducing Avetta’s call handle time and increasing chat containment, transferring fewer chats to a live human agent. We’ve accomplished both of those,” said Marcus Bruninghaus, Director at Slalom.
Agentic AI represents a $6-trillion dollar opportunity that Salesforce partners like Slalom are helping to drive by enabling agent-first businesses. By leveraging the full power of the Salesforce ecosystem to solve complex business challenges, innovate with new technologies, and drive customer transformation, Slalom is a prime example of a partner delivering creative solutions to help customers navigate their biggest hurdles.
"Salesforce partners are helping customers build their digital labor with Agentforce and realize the full value of their agent implementations," said Jim Steele, President, Global Strategic Customers and Partners, Salesforce. "The Salesforce 2025 Partner Innovation Awards recognize like Slalom that are driving agentic enterprise transformations for customers by delivering industry-specific Agentforce implementations and innovative agentic solutions."
The thirteenth annual Partner Innovation Awards recognize the significant contribution Salesforce partners have made through AI agent implementations, measurable Agentforce success stories, and the broader partner program – including consulting firms, digital agencies, resellers, and ISV partners. See the full list of this year’s Partner Innovation Award winners here.
About Slalom
Slalom is a fiercely human business and technology consulting company that leads with outcomes to bring more value, in all ways, always. From strategy through delivery, our agile teams across 53 offices in 12 countries collaborate with clients to bring powerful customer experiences, innovative ways of working, and new products and services to life. We are trusted by leaders across the Global 1000, many successful enterprise and mid-market companies, and 500+ public sector organizations to improve operations, drive growth, and create value. At Slalom, we believe that together, we can move faster, dream bigger, and build better tomorrows for all.