Scaling high-value shopping experiences

In the world of children’s clothing, Hanna Andersson leads with style and sustainability, crafting iconic family favorites that blend premium quality with bold colors and playful imagination. Founded in 1983 in Portland, Oregon, the children’s apparel retailer is known for its high-quality organic textiles, family pajamas, and creative collaborations. 

Recently, Hanna Andersson set out to elevate its customer experience by modernizing its technology. The vision was clear: leaders wanted a “site of the future” powered by a composable commerce solution—an approach that uses best-of-breed components—that would deliver exceptional customer experiences and scale for tomorrow’s growth.  

The checkout process was the greatest opportunity to enhance the customer experience. “The team’s conviction was clear: focus on improvements to checkout first and build trust from the most business-critical moment,” says David Horton, a Slalom lead on the project.

That’s exactly what we did.  

What started as an introduction between Hanna Andersson and Slalom at Salesforce’s annual Dreamforce conference quickly became a highly productive collaboration. Our team worked hand in hand with the retailer, supporting the goal of a true partnership.

Slalom’s alignment with Hanna Andersson’s processes, tool sets, and business priorities helped maintain momentum and consistency. Together, we improved the speed and fluidity of the online experience and established a modern, scalable foundation that supports continued growth and innovation.

“We focused on improving overall site performance and responsiveness, while taking an incremental approach to modernization so we could deliver value steadily over time,” says Mike Frazzini, chief technology officer for Hanna Andersson.

Frazzini and the team were seeking a versatile option that offered them more control and the ability to make adjustments without being restricted to one specific platform. By implementing a composable architecture with tools like Vercel, our Slalom experts helped separate the front-end experience from the back end, delivering improved resilience and scalability.

The work led to four major feature launches:

• Checkout consolidation: Optimizing the checkout experience
• Outfitting: Delivering a new merchandising experience
• New cart experience: Producing an optimized cart with a new user experience
• Updated product display pages: Renovating and modernizing the product display pages

With a modern infrastructure now in place, Hanna Andersson can iterate and release development projects far more efficiently and flexibly. At the same time, the retailer was able to preserve its significant investment in Salesforce Commerce Cloud, using it as the core commerce engine within the solution.