Tealium, a trusted global leader in real-time customer data orchestration, has entered into a strategic partnership with Slalom, a modern consulting firm focused on strategy, technology, and business transformation. Slalom’s deep industry expertise, coupled with Tealium’s Universal Data Hub, offers Slalom clients a powerful way to collect, standardize, govern, and orchestrate data to obtain a single view of their customers. This enables clients to speak to their customers at the right time, in the right way, and on the right channel.
Slalom helps build solutions with best-of-breed technologies, tailored to meet its clients’ unique needs. To achieve this, Slalom is offering its clients the ability to leverage Tealium's award-winning AudienceStream CDP as part of its Universal Data Hub, which also includes tag management, API hub, and data management solutions. With this complete set of capabilities, Slalom clients in a wide range of industries—including healthcare and utilities—can create richer, more personalized digital experiences across every team, technology, and customer touchpoint.
“Slalom’s consulting expertise coupled with Tealium’s real-time customer data orchestration capabilities provide clients with a tailored, unified approach for collecting and acting on their rich customer data,” said Jeff Lunsford, CEO of Tealium. “Together, we will help Slalom clients standardize data flows, achieve data governance, and make better marketing and business decisions.”
With the increasing number of privacy regulations, it is important for CDPs to have a strong privacy and security foundation to help enterprises achieve compliance across industries and countries. Tealium solutions also provide the tools, infrastructure, and practices for organizations to be confident in their ability to collect and use customer data in accordance with the stringent requirements like the California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR). This helps Slalom clients comply with the evolving regulatory landscape and build trust with consumers.
The first application to be released by Tealium and Slalom will focus on helping utility companies accelerate their business initiatives ranging from customer data orchestration (data collection to activation), customer engagement, compliance with privacy regulations (CCPA, GDPR, etc.), actionable analytics, and call center volume reduction. The call center solution enables the deflection of calls away from their contact centers by leveraging proprietary, state-of-the-art machine learning technology coupled with Tealium’s leading technology platform. This will give customers better targeted digital options versus a traditional phone-based interaction. The companies have plans for additional solutions in other industries as well.
“Several of our clients are plagued by the massive amount of data at their fingertips. Tealium's CDP allows them to collect, manage, and act upon it easily, securely, and in the moment,” said Jim Sikora, General Manager of Slalom San Diego. “We’ve found this to be invaluable for enterprises across all industries, and we look forward to working together to transform the businesses of our clients.”
Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, call center, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies. The Tealium Universal Data Hub encompasses tag management, API hub, customer data platform, and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint.