The Chicago Cubs needed to get to the heart of today’s, and tomorrow’s, fans. We helped them deeply understand their customer base and identify new engagement opportunities.
Now the Cubs have data-backed insights to inform meaningful customer experiences that draw the next generation of fans to Wrigley Field.
Sports & live entertainment
- Amazon Web Services (AWS)
- Google Cloud
- Snowflake Data Cloud
The Cubs’ passionate fan base brings unparalleled devotion to the stands of Wrigley Field, contributing to the electric atmosphere that defines the stadium. As this fan base continues to evolve and grow, a cross-functional team at the Cubs wanted to be able to recognize, understand, and connect with every fan—and maximize ticket sales.
They partnered with Slalom to dive headlong into the Cubs’ customer data. Our game plan? Develop data-backed customer segments that the Cubs could use to create more engaging fan experiences and offerings.
We combined human insight and machine learning analysis to deeply understand fans and develop an effective customer segmentation.
The Cubs can now confidently create new, engaging experiences that win hearts and drive business growth.
Our Slalom team
To create a holistic solution with the Cubs, we assembled a team of seasoned experts across data, machine learning, and customer experience. Get to know a few of them.
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