Data has changed everything.

Our modern digital lives generate more data than ever before, and your business needs that data to compete. With data, you can anticipate customer needs. Disrupt your industry. Adapt quickly to market conditions. Identify new revenue opportunities. Cut costs. Drive growth.

But data, tools, and technology are nothing without people. People make the culture. And culture makes all the difference.

Chief Data Officers say culture change is the number one inhibitor to progress.

Only by changing your business culture—the mindsets and behaviors of your people—can you realize the full potential of your investments in data and analytics. A modern culture of data is one of experimentation and innovation, where people have the power to accelerate business outcomes with rapid insights.

For most companies, that’s a profound shift, so we’ve broken it down to five elements—starting with the vision.

blank image

Bold vision

blank image

To build a successful culture of data, you need to know where you’re going, how you’ll get there, and why it’s important.

Aligned to the overall corporate strategy—and supported by executive leadership—your bold vision establishes a unifying sense of purpose. Shared goals and objectives across functional areas reinforce the emphasis on collaboration and behavioral change.

Next, your business needs a holistic data foundation that empowers people to see, trust, and use data. The elements that make up this foundation are deeply entwined. 

blank image

Access & transparency

blank image

Make data available to everyone in your organization with an integrated technology architecture and infrastructure. Create flexible, user-friendly systems that allow people to analyze data when and how they need to.

blank image


blank image

Establish trust in data, tools, and practices—so people can engage with confidence. Data guardianship includes components of data governance, as well as ethics, privacy, security, and regulatory compliance.

blank image

Data literacy

blank image

Develop the mindsets and skills that drive action. Empower your people to uncover insights, ask questions, think critically, and challenge conclusions with data and experimentation.

Lastly, data must be embedded in ways of working—behaviors and operations across the organization. This final element of the modern culture of data wraps around all the others. When data informs every decision as a matter of course, the culture thrives.

blank image

Ways of working

blank image

Update your operating model and organizational structure with processes, roles, and responsibilities that support your vision. Upskill and recruit talent, incentivize behaviors, and embed analytics in daily activities.

A lot of companies can pull reports, but the biggest value comes when you embed insights into a person’s day-to-day way of working.

Tom Perry, Senior Director, Data, Insights & Integration Elsevier
Read the story
modern culture of data testimonial image

Let's get started

It’s never too soon to start modernizing your data culture. In 2018, Forrester Research found that insight-driven organizations grow seven times faster than global GDP—or 27% annually. Considering that only a small minority of organizations have achieved the vision of analytics at scale, the ability to ask and answer better questions is an invaluable competitive advantage.

To jumpstart your transformation, Slalom can help you assess your organization's maturity across the five elements of our modern culture of data framework. We offer a range of offerings from strategy workshops to deep-dive assessments, capability definition, and co-creation.

moonshot logo

Moonshot event series

Join Slalom, Snowflake, AWS, and Tableau to learn how a modern culture of data can accelerate your success. Companies all around you are unlocking edge opportunities and empowering better decisions with data. Learn from the experts who are making it happen.

Ready to create a modern culture of data?

Let's talk