Data has changed everything.
Our modern digital lives generate more data than ever before, and your business needs that data to compete. With data, you can anticipate customer needs. Disrupt your industry. Adapt quickly to market conditions. Identify new revenue opportunities. Cut costs. Drive growth.
But data, tools, and technology are nothing without people. People make the culture. And culture makes all the difference.
Chief Data Officers say culture change is the number one inhibitor to progress.
Only by changing your business culture—the mindsets and behaviors of your people—can you realize the full potential of your investments in data and analytics. A modern culture of data is one of experimentation and innovation, where people have the power to accelerate business outcomes with rapid insights.
For most companies, that’s a profound shift, so we’ve broken it down to five elements—starting with the vision.
Next, your business needs a holistic data foundation that empowers people to see, trust, and use data. The elements that make up this foundation are deeply entwined.
Lastly, data must be embedded in ways of working—behaviors and operations across the organization. This final element of the modern culture of data wraps around all the others. When data informs every decision as a matter of course, the culture thrives.
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A lot of companies can pull reports, but the biggest value comes when you embed insights into a person’s day-to-day way of working.Tom Perry, Senior Director, Data, Insights & Integration Elsevier
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It’s never too soon to start modernizing your data culture. In 2018, Forrester Research found that insight-driven organizations grow seven times faster than global GDP—or 27% annually. Considering that only a small minority of organizations have achieved the vision of analytics at scale, the ability to ask and answer better questions is an invaluable competitive advantage.
To jumpstart your transformation, Slalom can help you assess your organization's maturity across the five elements of our modern culture of data framework. We offer a range of offerings from strategy workshops to deep-dive assessments, capability definition, and co-creation.