An idea four years in the making came to life in a few short months through Slalom’s partnership with VML. 

Coming together to ideate, visualise, prototype, and develop the solution, we focused on ease of engagement for the consumer and ensured mindful technology use that stayed true to the overall vision without exacerbating the problem we aimed to solve. 

Vanishing Emails uses a series of algorithms and AWS cloud infrastructure to manage email content and reduce CO₂ emissions efficiently. It identifies and deletes promotional emails based on sender information, subject lines, and content patterns. AWS’s scalable and secure infrastructure enables efficient processing and prioritizes data privacy and security, which is further augmented through both internal Slalom and third-party accredited cybersecurity testing.

Designed for extensibility across brands, the tool’s engaging user interface surfaces key sustainability insights and showcases the positive impact being made through the use of the Vanishing Emails tool. Slalom’s sustainability advisory team performed analysis using published research and articles to to create “carbon equivalencies“—making the environmental benefits of deleting promotional emails tangible to users and thereby illustrating the impact of their contributions through everyday tasks.