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The CMO’s Guide to the Agentic Enterprise

Build the foundation for agentic marketing with Slalom and Salesforce

Digital artwork features a Slalom-branded guidebook titled "The CMO's Guide to the Agentic Enterprise" displayed against a purple background. One booklet is closed while another is open, revealing sections such as "Phase 1: Establish The Foundation" and "A solid reality" with charts and highlighted callouts. Colorful horizontal bars in blue, green, and yellow, along with a red downward arrow icon, add a modern, tech-oriented feel. The composition emphasizes marketing strategy, digital transformation, and professional thought leadership content.

AI won’t fix a fragmented marketing engine.

Most marketing teams have tested AI. Fewer have turned it into a repeatable growth engine. The issue usually isn’t the technology—it’s the missing foundation around data, governance, measurement, and operating models. Created by Slalom in partnership with Salesforce, The CMO’s Guide to the Agentic Enterprise helps marketing leaders build the foundation to move from scattered AI experiments to scaled agentic marketing.

What you’ll take away:

  • Why the Growth Gap keeps AI stuck in pilot mode (and how to close it)
  • The foundation agents need to act on customer data
  • A 90-day roadmap to proving one high-value use case
  • A model for deploying and scaling agents across teams, campaigns, and industries
  • How to align marketing, IT, finance, and data around impact the CFO can trust
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