If everyone is in charge of patient engagement, no one is.
Transforming patient experience isn’t a new concept. The healthcare industry has been warming up to the idea for over a decade. That shift is largely being driven by two things: the need to meet consumers’ rising expectations for time-savings and convenience, and the challenges of maintaining high standards of care in the midst of a global pandemic.
To better understand the shifting landscape, we partnered with Salesforce to co-host a virtual panel and roundtable discussion that included physicians, healthcare CIOs, marketing directors, and patient experience professionals. We’ve gathered the resulting insights in a new whitepaper that explores how to navigate the patient experience revolution.
The patient-centered model
Our panel took a look at how technology offers promising solutions when paired with a culture shift toward a new, patient-centered model. This model consists of building trust, coordinating effective handoffs between clinicians, and facilitating whole-person care.
The promise of a CRM: Know your patient
While technology alone isn’t the answer, an integrated CRM platform can consolidate all clinical and nonclinical patient information and insights for a unified real-time view of the patient as an individual. This single view of the patient across departments, visits, treatments, care programs, episodes, and test results are fundamental for delivering value-based care—and creates better opportunities for collaboration.
Download our whitepaper for a complete look at how information technology is making life better for patients and healthcare professionals, the common roadblocks to a digital transformation, and ideas for how to get started with your own journey.