Why "mobility" is the future of the auto industry

Technological and societal forces are bringing about the biggest shift in the transportation ecosystem in our lifetimes.

We’re long past the point where simply making great cars will be enough. Winners will focus on meeting the evolving customer expectations for a complete data-powered mobility experience that’s immersive, personalized, flexible, and integrated with the new “connected city.”

This accessible and lively whitepaper makes the case that, while the risks are real, the opportunities for those who get it right are even greater.