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Four pillars of cross-channel personalization

Cross-channel personalization can move the needle on the metrics that matter, including conversion, revenue and customer retention. But you can’t realize the benefits of personalization by simply purchasing a shiny new MarTech product.

Slalom's Jake Bennett, Jen Travis and Aaron Michaelson demonstrate a blueprint for creating highly personalized, consistent marketing experience that move the needle one customer satisfaction and ROI. 

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