Brainstorm is ideation software. It combines GenAI-powered and shareable workshop facilitation techniques, ideas, idea synthesis, and gamification to help humans create more ideas, faster.

Yes it does, and on tablets as well! As long as you have internet, any moment on any device can be an opportunity to Brainstorm.                                                                                                                                                                      

Anytime you need to think creatively about a business problem. Brainstorm does not work as well for solving technical problems, but if you have a sales, marketing, customer experience, product, or operations problem, Brainstorm should have a game for you.

What sets us apart is the combination of our facilitation techniques + GenAI to prompt human creativity. 

Infinite whiteboards are collaboration tools, while Brainstorm is an ideation tool. Both are essential, but ideation precedes collaboration. While whiteboards and sticky notes are great at documenting ideas, they don’t prompt novel new ones.

With Brainstorm, you never need to start with a blank screen or whiteboard again.

While ChatGPT and other LLMs could be considered ideation tools, they are designed to deliver the statistically most likely response - which translates to the statistically most average ideas without careful prompting. Reviewing lists of ideas from what the known world has already documented online can help users achieve competitive parity, but it is less likely to drive lateral thinking and novel concepts

Yes, please do! Email us at: brainstorm@slalom.com for any features you would like to see added.                                                                                                                                                                       

Yes, they are. You are the only one who can see your submitted ideas to standard games started from the home page. If you submit ideas to a custom game you were invited to, the creator of the custom game will also be able to see your submitted ideas. If you have a free account, you can only play custom games and only the custom game creator can see your submitted ideas.

No. Everything you submit to Brainstorm is protected by our enterprise-grade security, and our GenAI functionality comes from Azure OpenAI, which is a private LLM that does not feed any data into any private or public learning models.

We leverage prompt engineering to tailor responses based on our various facilitation techniques. We do not supplement Brainstorm’s GenAI with any proprietary data, so it is pulling from data publicly available on the internet when providing prompts and ideas on gameplay pages.

Yes, with an investment in an “Enterprise” plan, our team will work with you to structure and securely import your data to provide more tailored GenAI recommended ideas.


Brainstorm’s GenAI is not designed to provide perfectly tailored and novel solutions to niche or company-specific problems. Rather, Brainstorm uses GenAI to prompt, or inspire, human creativity with starting points for ideation.

Yes, license holders can create custom games (where the license holder will pre-select the innovation topic and game duration). License holders can invite anyone via email who they would like to participate in the custom game. License holders will be able to see any ideas submitted to their custom game by anyone who they have invited to it. 

Non-license holders can create accounts to play custom games they are sent, but non-license holders are not able to create or play their own games, or view their submitted ideas.

Reach out to our team for a complimentary, virtual Brainstorm session on the topic of your choice (up to 1 hour). Request a session at: brainstorm@slalom.com

Not at this time. If funding is a challenge, reach out to our team and we can explore flexible payment plans.                                                                                                                                                                      

Yes, every licensed account holder receives access to all published updates, which we target to publish quarterly based on user requested features.

Yes. You have full rights to use Brainstorm for any ideation you need.                                                                                                                                                                                                                                                                                                            

Yes, you and/or your organization have full ownership of any ideas you submit on Brainstorm. Slalom Inc (owner of the Brainstorm software) does not have any stake to any intellectual property you submit on the platform.

Reach out to our team at: brainstorm@slalom.com to discuss purchasing a license for full platform access, or allocating a license already purchased by your organization. 

You can also create a free platform account when you are invited to a custom game from a license holder.

To login, search www.brainstormbetter.ai in the browser of your choice and click any button the platform and the login modal will appear. 

To logout, hover over your name in the top right of the header bar and select the “Logout” dropdown to logout (on tablet/mobile, select the hamburger menu in the top right of the header bar and select the “Logout” option).

When you’re logged in, hover over your name in the top right of the header bar and select the “Profile” dropdown to access your profile page (on tablet/mobile, select the hamburger menu in the top right of the header bar and select the “Profile” option). 

From the profile page you can edit your password, email, or delete your account.

From the login modal, select the “Forgot Password” option, enter the email associated with your account, then navigate to that email account to receive a temporary password email. Enter the temporary password you are emailed and a new password on the Brainstorm platform and press the “Change Password” button.

Follow the home page game descriptions to find the game(s) best suited for your needs. Many workshops involve playing multiple games to maximize the diversity of perspectives on the problem you’re solving. Try out a few games and see which resonate best, and feel free to reach out to our team at: brainstorm@slalom.com if you would like to work with a professionally certified Brainstorm facilitator.

Click the “Submitted Ideas” tab in the header bar at the top of the site (or from the hamburger menu on mobile).
                                                                                                                                                                      

Yes, you can upload ideas by clicking the “Upload Ideas” button on the Submitted Ideas page and following the on screen prompts. 

You can export submitted ideas by “Export Ideas” button on the Submitted Ideas page and following the on screen prompts to export as either a .CSV spreadsheet or a Miro board.

From the Submitted Ideas page, click on the pencil icon of a specific idea to edit the content of the submission. Press “Save Changes” at the bottom of the edit modal to update the idea submission with your edits. 

From the Submitted Ideas page, click on the trash can icon of a specific idea to delete the submission. Press “Delete” on the modal that appears to confirm you want to delete the submission. You cannot undo a deleted idea submission.


As many as you can within the data limits of your license. There are no character limits on an individual idea submission.                                                                                                                                                                      

If you are playing a standard game (accessed from the home page), you can save the innovation topic of your game by pressing the “Share Game” button on page 2 of any game. However, you cannot save the specific instance of GenAI prompts, and any ideas you’ve documented in your ideation section will only be saved if you press “Submit Ideas”.

This game is designed to help you think about your business problem from the perspective of what a totally different industry is known for. A common question regarding this game is if you can edit the GenAI prompt company to be a direct competitor. No, you cannot, as the game would no longer be focused on drawing inspiration from cross-industry comparators.



To play this game, select the “Dress Up” game card on the home page, fill out the fields on the innovation topic, then press “Create a Prompt”. You’ll then be given a GenAI prompt to draw inspiration from, an optional dropdown to see AI Generated ideas, and an ideation field to document all the ideas you can think of about the innovation topic based on the inspiration from the GenAI prompt. 



You’ll notice the 3 flame icons below the ideation field. As you document ideas and press enter (or return) to go to a new line and document a new idea, the flame count will grow. The goal for any ideation section is to activate all 3 flames by documenting 11+ ideas. 

If you’re feeling stuck and don’t feel the GenAI prompt is helpful, you can press the “refresh prompt” and/or “edit prompt” button to get more inspiration.

This game is designed to help you think about your business problem from the perspective of a wide variety of personality types. A common question regarding this game is if you can edit the GenAI prompt customer types to be one of your company’s official personaes. While you can edit the customer type, the game is meant to help you draw inspiration from novel or non-traditional perspectives.



To play this game, select the “Simon Says” game card on the home page, fill out the fields on the innovation topic, then press “Create a Prompt”. You’ll then be given a GenAI prompt to draw inspiration from, an optional dropdown to see AI Generated ideas, and an ideation field to document all the ideas you can think of about the innovation topic based on the inspiration from the GenAI prompt. 



You’ll notice the 3 flame icons below the ideation field. As you document ideas and press enter (or return) to go to a new line and document a new idea, the flame count will grow. The goal for any ideation section is to activate all 3 flames by documenting 11+ ideas. 

If you’re feeling stuck and don’t feel the GenAI prompt is helpful, you can press the “refresh prompt” and/or “edit prompt” button to get more inspiration.

This game is designed to help you think about your business problem from the perspective of an unexpected disruption to your business, enabling you to plan for - and proactively counteract - potential risks. 



To play this game, select the “Battle Ships” game card on the home page, fill out the fields on the innovation topic, then press “Create a Prompt”. You’ll then be given a GenAI prompt to draw inspiration from, an optional dropdown to see AI Generated ideas, and three ideation fields to document all the ideas you can think of about the innovation topic based on the inspiration from the GenAI prompt. 



You’ll notice the 3 flame icons below the ideation field. As you document ideas and press enter (or return) to go to a new line and document a new idea, the flame count will grow. The goal for any ideation section is to activate all 3 flames by documenting 11+ ideas. 

If you’re feeling stuck and don’t feel the GenAI prompt is helpful, you can press the “refresh prompt” and/or “edit prompt” button to get more inspiration.

This game is designed to help you think about your business problem laterally by leveraging a variety of random elements. Random elements are intentionally unrelated from the innovation topic at hand and meant to help you connect dots with what comes to mind when you think of things associated to that random element. 



For example...
Innovation Topic: Increasing sales for a retail company
Random Element: Octopus
Association: Ocean, formal dining, suction power
Lateral Thinking: The ocean reminds you of a family cruise, which sparks an idea to create custom branded experiences - like cruise ships theme parks, or golf clubs.



To play this game, select the “Leap Frog” game card on the home page, fill out the fields on the innovation topic, then press “Create a Prompt”. You’ll then be given a GenAI prompt to draw inspiration from, an optional dropdown to see AI Generated ideas, and an ideation field to document all the ideas you can think of about the innovation topic based on the inspiration from the GenAI prompt. 



You’ll notice the 3 flame icons below the ideation field. As you document ideas and press enter (or return) to go to a new line and document a new idea, the flame count will grow. The goal for any ideation section is to activate all 3 flames by documenting 11+ ideas. 

If you’re feeling stuck and don’t feel the GenAI prompt is helpful, you can press the “refresh prompt” and/or “edit prompt” button to get more inspiration.

Innovation often comes from the edges of what’s possible, so this game is designed to help you think about your business problem from the perspective of two different extreme ends of a given spectrum. Don’t worry about the feasibility of your solutions, since the extreme prompts probably aren’t realistic anyway. But solving for the extremes will help you break out of limiting beliefs / perceived constraints around the innovation topic to and discover new approaches to address your topic. 



To play this game, select the “Teeter Totter” game card on the home page, fill out the fields on the innovation topic, then press “Create a Prompt”. You’ll then be given a GenAI prompt to draw inspiration from, an optional dropdown to see AI Generated ideas, and an ideation field to document all the ideas you can think of about the innovation topic based on the inspiration from the GenAI prompt. 



You’ll notice the 3 flame icons below the ideation field. As you document ideas and press enter (or return) to go to a new line and document a new idea, the flame count will grow. The goal for any ideation section is to activate all 3 flames by documenting 11+ ideas. 

If you’re feeling stuck and don’t feel the GenAI prompt is helpful, you can press the “refresh prompt” and/or “edit prompt” button to get more inspiration.

This game is designed for process innovation. Many enterprise level processes have tens - if not hundreds - of steps, but in this game GenAI will help you summarize your process into 4-6 high level stages (which you can edit), and then you will be challenged to accomplish the same process outcome with the summarized process steps manipulated by either removing a step or rearranging steps. Just because a process has always gone in a certain order doesn’t mean it has to - even if taking out or rearranging a step feels counter to your entire business model or regulatory environment, ideate as a thought exercise on what it would take to operate within that new process.



To play this game, select the “Musical Chairs” game card on the home page, fill out the fields on the innovation topic, then press “Create a Prompt”. You’ll then be given a GenAI prompt to draw inspiration from, an optional dropdown to see AI Generated ideas, and an ideation field to document all the ideas you can think of about the innovation topic based on the inspiration from the GenAI prompt. 



You’ll notice the 3 flame icons below the ideation field. As you document ideas and press enter (or return) to go to a new line and document a new idea, the flame count will grow. The goal for any ideation section is to activate all 3 flames by documenting 11+ ideas. 

If you’re feeling stuck and don’t feel the GenAI prompt is helpful, you can press the “refresh prompt” or “edit prompt” button to adjust the prompt based on your knowledge. You can also swap between the “swap stage” and “eliminate stage” buttons to alter how the process if manipulated. 


This game is unique from the others in that it is designed to refine existing ideas instead of generate ideas to solve business problems. An idea can sound great in the moment it’s identified, and confirmation bias can blind groups from thinking about potential challenges, industry context, and/or small scale testing to consider before committing to an idea. Round Robin helps kickstart conversation around each of these topics for an existing idea. 



To play this game, select the “Round Robin” game card on the home page, fill out the fields on the innovation topic, then press “Create a Prompt”. You’ll then be given a GenAI prompt to draw inspiration from, an optional dropdown to see AI Generated ideas, and an ideation field to document all the ideas you can think of about the innovation topic based on the inspiration from the GenAI prompt. 



You’ll notice the 3 flame icons below the ideation field. As you document ideas and press enter (or return) to go to a new line and document a new idea, the flame count will grow. The goal for any ideation section is to activate all 3 flames by documenting 11+ ideas. 

If you’re feeling stuck and don’t feel the GenAI prompt is helpful, you can press the “edit prompt” button to adjust the prompt based on your knowledge.

A custom game enables you to preset the innovation topic, set a deadline, and share the game with others so you can see their idea submissions.


Click the “Custom Games” tab in the header bar at the top of the site (or from the hamburger menu on tablet/mobile).

Click the “Create Custom Game” button and complete the fields in the modal that appears and press “Publish Game” to create the game.

After creating a game, on the Custom Games page select the person icon in the bottom right hand corner of the custom game card reflecting the game name you want to share.

Then, enter the emails you would like to invite to the game and press the “Send” button.


On the Custom Games page, select the 3 dots in the top right corner of any existing custom game to access the dropdown options to edit or delete a game. Follow the prompts for either option.


No, the ideas submitted to a deleted custom game will still be visible on the submitted ideas page.                                                                                                                                                                      

You can edit the custom game to extend the deadline, allow it to remain expired to still the game name as a filter on the submitted ideas page, or delete the game.

As many as you would like!