Slalom is Helping Customers Unlock More Value Across Salesforce and Contentful
SEATTLE — July 1, 2026 - Slalom, the global business and technology consulting company, is helping customers bring Salesforce and Contentful together to modernize how digital experiences are created, managed, and delivered. Following Salesforce’s definitive agreement to acquire Contentful, customers have a clearer path to connect content, customer data, and AI-enabled experience delivery across Agentforce Experience, Agentforce Commerce, Agentforce Marketing and Data 360.
For organizations using Agentforce Experience, content teams often face rigid content models, slow publishing cycles, limited SEO support, fragmented search, and content governance gaps. Slalom’s headless CMS integration framework helps address those challenges by connecting enterprise-grade CMS platforms, including Contentful, with Agentforce Experience, enabling marketers and business teams to manage rich content with less reliance on technical release cycles. The framework includes pre-built content models, automated integration webhooks, dynamic content page components, SEO-inclusive architecture, compatibility with Salesforce Search, and multi-language support.
“Customers are looking for more than a platform connection, they want a practical path to create better experiences faster,” said Sarah Duffy, Slalom’s Global Leader for Salesforce Integrations. “Slalom brings deep Salesforce expertise, Contentful services, and proven delivery patterns together so customers can connect their content and customer data, give business teams more autonomy, and build digital experiences that are personalized, governed, and ready for the AI era.”
Customers can work with Slalom to assess readiness, define the right Salesforce and Contentful architecture, and accelerate delivery with proven patterns for content modeling, integration, personalization, search, digital asset workflows, and modern front-end delivery. Whether modernizing an aging CMS, launching a new Experience Cloud portal, preparing for agentic marketing, or building a composable commerce
experience, Slalom gives customers a practical path to make Salesforce and Contentful work together and to build a content foundation ready for what comes next.
Learn more about Slalom, Salesforce and Contentful.